The Unmanageable Consumer
Professor Yiannis Gabriel, Professor Tim Lang
The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.
Tahun:
2006
Edisi:
2nd
Penerbit:
Sage Publications Ltd
Bahasa:
english
Halaman:
220
ISBN 10:
1412918928
ISBN 13:
9781412918923
Fail:
PDF, 1.40 MB
IPFS:
,
english, 2006