Management International Review

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Business & Economics - Management & Leadership
Management International Review

Management International Review

Name: Management International Review
ISBN: 9783409125444

David M. Brock, Julian Birkinshaw (auth.), David M. Brock, Julian Birkinshaw (eds.)

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Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.

Kategori:

Business & Economics - Management & Leadership

Tahun:

2004

Edisi:

Penerbit:

Gabler Verlag

Bahasa:

english

Halaman:

154

ISBN 10: