The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.
Louis, J. C. & Yazijian, Harvey Z.
A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing
Tahun:
1980
Edisi:
1
Penerbit:
Everest House
Bahasa:
english
Halaman:
386
ISBN 10:
0896960528
ISBN 13:
9780896960527
Fail:
PDF, 25.09 MB
IPFS:
,
english, 1980